Candidate engagement is critical in today’s competitive job market. With candidates having more options than ever before, recruiters and hiring managers must actively work to create a positive and engaging recruitment experience. A well-structured Applicant Tracking System (ATS) can streamline processes, improve communication, and ultimately enhance candidate engagement.
What is applicant engagement?
Applicant engagement refers to the level of interest, interaction, and connection a candidate feels throughout the hiring process. Engaged candidates are more likely to respond to communications, complete necessary assessments, attend interviews, and ultimately accept job offers. Poor engagement, on the other hand, can lead to drop-offs, missed opportunities, and damage to an employer’s reputation.
Effective candidate engagement involves:
- Clear and timely communication
- A smooth and intuitive application process
- Personalised interactions
- Transparency about job roles, expectations, and timelines
- A strong employer brand that aligns with candidates’ values
Without an intentional focus on engagement, businesses risk losing top talent to competitors with more candidate-friendly recruitment processes.
What words attract candidates?
Language plays a crucial role in attracting and engaging candidates. Job descriptions and communication should be carefully crafted to resonate with job seekers and encourage applications. Here are some key strategies:
- Use inclusive language:
Avoid gendered or biased wording. Instead of “rockstar” or “ninja,” use role-specific and neutral terms like “specialist” or “expert.” - Highlight growth opportunities:
Candidates are drawn to jobs that promise career development. Use phrases like “growth-focused,” “career progression,” and “learning opportunities.” - Emphasise flexibility and work-life balance:
Words such as “hybrid,” “remote-friendly,” and “flexible working hours” appeal to modern job seekers. - Be specific and truthful:
Avoid vague phrases like “competitive salary” and “dynamic work environment.” Instead, provide salary ranges and concrete, truthful details about the work culture. - Use action-oriented language:
Encourage applications by using direct and engaging CTAs such as “Apply Today,” “Join Our Team,” or “Start Your Next Chapter.”
How can I make my recruitment process more engaging?
A tedious or impersonal recruitment process can drive candidates away. Here’s how to make it more engaging:
1. Use an ATS for better communication
An ATS (like ours) ensures candidates receive timely updates, automated reminders, and a structured hiring journey. This reduces frustration and keeps applicants informed at every stage.
2. Optimise your job postings
Use clear, engaging language that speaks to your ideal candidates. Structure job descriptions logically, highlight key responsibilities, and showcase your organisational culture.
3. Create a candidate-centric application process
- Keep application forms concise and mobile-friendly.
- Allow candidates to upload LinkedIn profiles instead of manually entering data.
- Offer an estimated timeline for the hiring process.
4. Personalise the experience
Address candidates by name in emails and tailor communication to reflect their skills and experiences. Use an ATS to store candidate preferences and past interactions for a customised approach.
5. Offer engaging assessments
Interactive skills tests, real-life job simulations (Situational Judgement Tests) and gamified assessments can help make the process more enjoyable and relevant. A good ATS can integrate these elements seamlessly.
6. Enhance interview experiences
- Provide clear expectations and preparation materials.
- Offer scheduling flexibility with self-service booking options.
- Give timely and constructive feedback post-interview.
7. Showcase employer branding
Engagement starts before an application is submitted. Maintain an active online presence, share employee testimonials, and highlight company culture through blogs, videos, and social media.
Why engage candidates?
1. Higher application completion rates
A streamlined and engaging recruitment process reduces drop-off rates and ensures more candidates complete their applications.
2. Faster hiring times
Engaged candidates respond faster to communications, schedule interviews promptly, and move through the hiring process more efficiently.
3. Improved employer brand
Companies that prioritise engagement build a reputation for being candidate-friendly, attracting top-tier talent in the long run.
4. Better candidate fit
Engagement allows candidates to gain a clearer understanding of the role and company culture, leading to better alignment and long-term retention.
5. Stronger offer acceptance rates
Candidates who feel valued and connected to an employer are more likely to accept job offers, reducing the risk of last-minute withdrawals.
Elevate your hiring with our skills-first ATS
An effective ATS is the foundation of a strong candidate engagement strategy. Our ATS offers automated communication, structured workflows, and a user-friendly interface that keeps candidates engaged from application to onboarding.
Ready to transform your hiring process? Explore how Clevry’s ATS can help you today.
